BRAND CONTROL; never forget these words. Remember what happened to Moschino, Iceberg, Coogi, Versace, Tommy Hilfiger, Lacoste, Gucci, Burberry, Armani and Cristal in the ’90s? Shit, only a few of the aforementioned ever really recovered from that debacle. And no one wants to be the posterboy of a racial debate with the hip hop community, that’s for sure. So, keep it simple: avoid making a quick dollar by not selling out to trashbags and keep your integrity, please.
In a word, irrelevant. Watching Iceberg try to rebrand itself over the last decade has been really, really funny, but my prediction is that BAPE’s struggles will be even funnier. ”Mr. Bathing Ape”…? Yeah, that just oozes class and sophistication.